Welcome to Lead Hustler

Why I started Lead Hustler?

I ran Ezy Capital as a mortgage broker and kept getting calls from other brokers, not borrowers.

They sent me difficult cases—arrears, defaults—people others avoided. I saw opportunity: with listening, empathy and the right lender match, these weren’t bad leads.

The idea

Create a portal where brokers list tough loans and lenders bid. I’d vet submissions and connect borrowers with bidders.

How it began

I hired a cheap web designer for $2,500. He vanished—taking the site, domains and Adwords. I’d relied on him too much and lacked oversight.

Get to work I taught myself basic coding over three months and built the site, though complex auction functionality stretched beyond my skills.

I searched for a peer-to-peer lending portal and found a whitepaper on Bitcoin.

I joined Bitcoin.org, chatted with the community, and bought 5,000 BTC at $0.05 each when the Genesis block launched — $250 then, now worth millions had I kept them.

Through Bitcoin.org I met a Canadian selling a P2P lending platform (Canada had banned P2P lending).

I bought the source code and built a profitable P2P lending business.

I then taught myself online marketing and Google Ads to generate leads.

In 2024 I launched Lead Hustler to offer lead generation and website services, helping businesses grow through practical partnerships.

Matthew Watts — Founder, Lead Hustler